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PetNest
Client Challenge:
The website lacked emotional appeal, clear CTAs, and user-friendliness—resulting in low adoption applications.
Our Approach:
A modern, empathetic design with a clean white hero, bold tagline, and strong CTAs. Key sections included a simplified 5-step adoption process, 'Why Adopt, Not Shop' education, success stories, and a conversion banner.
Solutions:
Emotional storytelling; clear steps & CTAs; social proof via adoption stats and stories; strong visual hierarchy in deep blue, green, and yellow.
Impact:
+45% engagement time; +30% adoption applications in 3 months; increased trust and repeat visitors.
Value Addition:
A compassionate, modern, conversion-focused adoption hub.
